Lighting Fixture Manufacturer Needed A Better Design for Big Box Retailers
Issue: Client did not have adequate packaging required to introduce a low cost line of lighting fixtures into a demanding retail market.
Solution:  Developed and implemented retail packaging for 20 lighting fixtures that included an attractive window carton and protective package in order to enhance consumer appeal.
Results: Retail package line was introduced in 3 major home improvement chains and generated over $2,500,000 in sales the first year. Conducted a Value Analysis study of Client’s total packaging system and by redesigning packaging, restructuring packing lines and upgrading packaging equipment,  we achieved a first year packaging savings of over $400 K.